Congratulations if you are one of those people who love selling and who can sell absolutely anything for a good price. And by selling, I don’t mean completing a sale and getting the money in the bank (most people love that part!), but rather the process of persuading a customer to exchange their money for what you have to offer and all the follow-up that may be required.
Those who enjoy pitching and wooing customers can certainly rejoice at having attained one aspect to making sales a pleasant experience for all concerned. For business owners who dislike selling and marketing though, these processes may be painstaking, cringe-inducing and something to be avoided entirely if at all possible.
Of course, we all know and accept that to completely avoid sales and marketing would be sounding the death knell, so here are five keys to help you thrive regardless:
1. Try thinking differently
When pitching your product or services, try to focus on how what you are offering can help the customer solve a problem, address a need or create awareness of a need they may not have realised they had.
This change in mindset is a tremendous first step because it helps take the focus of you, effectively reducing pressure, and redirects that focus onto the customer, which is empowering.
2. Communicate the benefits
Stress the benefits in ways that customers can understand and process easily. Churning out technical details about a device you may be selling without explaining the benefits of, for example, speed, convenience and storage space could mean that you lose a customer’s attention at a critical time and lose a sale.
You will also find that it empowers you to speak about the benefits you can offer.
3. Location is key
A good business location is one where your business is visible, accessible and in demand – think of your local convenience store or an online store that has been properly search engine optimised.
Location is crucial and can make a huge difference in the amount of sales and marketing you would need to do in order to realise sales. This extends to the internet – get to know what areas of it your customers are “hanging out” in.
4. Take advantage of analytics technology
If what you really dislike is the interaction that comes with sales and marketing, then you may want to consider how analytical software could help you.
Perhaps you could design an app for your business which, among other things, collects data about your customers such as data about their location, interests and spending patterns. These apps could be used to send customers updates about products or services they may have purchased previously, and also properly target new groups of potential customers.
5. Be of good repute
Work hard at maintaining a good reputation among customers and fellow businesses, so you get to a happy place where customers come looking for you.
If you have any concerns about your sales and marketing strategy, why not contact me today?